TREND-SETTER
SINCE 1974
A visionary talent seeker, Odette Baché opened Biba, in the heart of the 7eme arrondissement in 1974. Her amazing flair, her sharp taste and her intuitive approach led her to discover new designers and curate amazing collections : Thierry Mugler, Montana, Azzedine Alaïa, Jean Paul Gaultier, France Andrevie…Biba was their first retail store. They all became famous couturiers in the 80’s, opening their own store.
Over 20 years, Biba acted as a launching ramp for emerging designers.
Times have changed , and our fashion habits too. High end fashion evolved.
Odette passed on her beautiful legacy to her daughter Yael. Today’s customers are the daughters of yesterday’s clients.